As we start to think about how to improve the digital knowledge throughout Macmillan, this article has already coined a phrase for it.
Perhaps one thing to consider as a result is to target those in the organisation that are already 'digital natives' (in a bottom up appraoch) and use them as mentors/reverse mentors/advocates on our behalf as well as us evangelising ourselves...
Dear Andy,
ReplyDeleteI hope this message is not inappropriate, but we help older people and the less technically aware get connected (for free). We can also support them and their families with links to useful content and websites. Could we help?
Warm regards
Howard (at Finerday.com)
admin@finerday.com