Went to a Mobile conference on Tuesday.
Picked up some stats and trends: comScore data mine is my favourite resource.
This infographic really clearly demonstrates the way mobile operating system sales are going.
A US stat, but we do tend to loosely follow the US example in many mobile respects.
The current thinking is simply that the range of handsets offering Android positions it as the operating system for the masses (1000% growth in sales over the last year), whereas Apple's iOS (used for the iPhone) tends to position itself as a top-end device, rather than a device that anyone can aspire to own (*only*(!) 200% growth).
Research also indicates that in terms of social media, mobile Facebook users are spending on average 46mins/day whereas desktop Facebook users only spend 31mins/day. Similarly mobile Twitter users are spending 16mins/day vs 6mins/day for desktop Twitter users. This kind of statistic greatly supports our move towards social media integration, especially with the Online Community, I think.
