Friday, October 18, 2013

Mobile penetration expectations 2014

"Smartphone penetration will reach 75 per cent of the UK population and tablet penetration will hit 50 per cent in 2014
"After Christmas and into next year smartphones will hit 75 per cent penetration, while tablets, which had no penetration in 2010 and doubled from 2012 to 2013, will double again in 2014 with a tablet-tastic Christmas."
Guy Phillipson - CEO of the IAB (Internet Advertising Board):