Arcade Fire and location based marketing

With Facebook Places launching in the US (http://www.facebook.com/video/video.php?v=10150257497405484) location based marketing is set to go mainstream and it will be interesting to see which brands capitalise on this in an engaging and useful way.

I think there will be lots of back lash for any brands seen to be 'stalking' consumers. The brands which will be most effective will be the ones to offer users an experience or something useful.

Arcade Fire have used street view and google maps to a great effect with this stunning music video. Just type in where you grew up and see it transported in to their new video...

http://thewildernessdowntown.com/

(View in Chrome for best view)

Google launches online calls service

From Jiten via email:
http://www.bbc.co.uk/news/technology-11092212 - you guys may know about this already?

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Yes I've been trying to get google voices forever, must have sent 5 invitation requests. its for US and Canadian users at the moment so roll on the European release And watch-out Skype...

Mathieu O'Neill: Autonomy and Authority in Online Tribes.

Have you ever wondered about the spontaneous order amongst users as it unfolds in online communities?
Mathieu O'Neill attempted to wrestle the issues of autonomy as well as authority in the digital world, where everbody can be anybody claiming to know everything about whatever.



I strongly recommend this book to catch up on some Mickey-Mouse psychology about the dark and needy side of the people creating havoc in our forums.



The book looks at different well known social online structure, explaining different models of how communities get together and interact online, analysing the meaning and motivation in individuals’ actions. Its especially relevant in regards to peer support networks with elements of self rule and peer moderation, and any form of self-organised online network.



It’s an easy read, as well, even if it doesn’t sound like it!



http://www.plutobooks.com/display.asp?K=9780745327969&



http://www.amazon.co.uk/Cyberchiefs-Autonomy-Authority-Online-Tribes/dp/0745327966/ref=sr_1_fkmr1_2?ie=UTF8&qid=1281100765&sr=8-2-fkmr1

Spots vs Stripes

This article has nothing to do with my penchant for chocolate... honest.   Mmm... chocolate...

Digital Marketing Humour

We work in a strange industry when this is the kind of humour Digital Media people have to put up with:

Stream live on Facebook

Courtesy of Macmillan's Digital Communications and Press Officer, Sam Phillips.

Thought this was pretty cool – you can stream live footage on Facebook.

Designing the address - Guidelines for URI Design

A great article from CSS Tricks on designing the whole user-experience by ensuring you think about the URI (the page address). I like the “speech-friendly” test and dropping the 'www'.

Guidelines for URI Design (CSS Tricks)

 

Microsoft Word annoyances - Horizontal lines

Thanks to Kevin those annoying horizontal lines which plague my Word documents are now history! Here's the how-to for removing them:

http://www.inowebmarketing.com/2008/01/removing-the-hr-line-from-word/