BigMouth 2011 digital marketing predictions

Here are Big Mouth's predictions for 2011 - some interesting reading covering views on the imapct of HTML5, 'three-screen strategies' (your site being browsable via small mobile screens, laptop/PC screens and TV screens - a term I hadn't heard before, but like!)

I'm hoping Sarah Curds is right about the increased focus on usability, getting the basics right.

Nothing shocking in here that I can see, but the local focus is something we probably need to really think about?

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2011 promises to be a landmark one for the digital marketing industry, with the predicted arrival of a raft of legislative, technical and economic changes that look set to make a fundamental impact on the sector. This year’s predictions document, which for the first time includes input from the LBi team, details the challenges to look out for and is packed with insight as to what companies will need to do in 2011 to stay ahead of the competition.

You can download your free copy now - please feel free to circulate to your friends and colleagues. At bigmouthmedia we are always happy to encourage debate, so if you have any comments or questions on the predictions please either speak to your account team or send them through to predictions@bigmouthmedia.com

A way to improve the digital knowledge throughout Macmillan?

As we start to think about how to improve the digital knowledge throughout Macmillan, this article has already coined a phrase for it.

Perhaps one thing to consider as a result is to target those in the organisation that are already 'digital natives' (in a bottom up appraoch) and use them as mentors/reverse mentors/advocates on our behalf as well as us evangelising ourselves...

Industry Bodies, Operators and Retailers Unite to Form MCJIC

"It was great to see the launch of MCJIC. As acronyms go, it's not the snappiest, but the body's mission, to ensure that retailers make the most of the mCommerce opportunity, is a laudable one." ...so Mobile Marketing News tells me ;-)

Communicating Errors

From UserFocus.co.uk, an excellent article on writing good error messages.  Very useful when you need to design those pesky 404 pages.

Communicating Errors (UserFocus)

Usability review of charity sites

This is a bit old, so people may have already seen, but some interesting things highlighted in this article reviewing charity websites (including ours) which have successfully developed their online brand using modern and creative ideas"

http://www.smashingmagazine.com/2010/02/26/usability-review-of-charity-websites-taking-the-lead/

Some interesting challenge for us, including "A large usability error on the Macmillan sign-in form is the lack of labels within or next to the appropriate fields." One for us to consider?

one tool to control them all...

http://www.dialecticdoubleclick.net/
http://www.slightlychanges.net/


Photo by Ikea_Riot

What If Google Stored All Our Medical Records?

An excellent article that takes a common-sense approach to the discussion of Medical Records storage.