Seeing your brand 'out there'

It was great to see Macmillan's full brand title appear from the mists of keyword relationships, like a... thing... from... somewhere foggy...


In this screengrab, generated by AnalyticsVisualizations, we can see the keywords, sized by popularity, that are linked to the term 'macmillan'.   Reading from the left and highlighted in red, we can see that the most popular ones read:

"We are Macmillan Cancer Support"

Yay!  We can also see "we are macmillan nurses care jobs", but that's not the point!

Those main keywords are linked through relationships built on top of internet user's search activity.  The phrases user's are typing are defining the relationships between each keyword in those phrases.  The phrases, in turn, should be generated by Macmillan's marketing activity.

Look's like it's working.

Try visualising it for yourself, using the Keyword Tool.