Cunning online work of cunning Charities

A great article from Boagworld on how charities nudge you in the right direction when you visit their website.

Nudge Your Users In The Right Direction (Paul Boag on Boagworld)

I especially like the description of charities, borrowed from Blackadder:

...more cunning than a “fox what used to be professor of cunning at Oxford University but has moved on, and is now working for the UN as the High Commission of International Cunning Planning.”