Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Friday, May 20, 2011

The real cost of social media

Here's an interesting infographic on 'the real cost of social media'.

I like the comment:
'Sleep is the real cost of social media.'

Thursday, July 22, 2010

Are we mobile? Not yet. Is that an issue? Not yet.

Blog post about the use of the mobile web by Non-Profit organisations:


AIDA (not the opera)

AIDA (Attention, Interest, Desire, Action) is a marketing tool to support a conversion, goal-based user journey, primarily on the web.

AIDA describes a common list of events that are very often undergone when a person is selling a product or service: