The real cost of social media

Here's an interesting infographic on 'the real cost of social media'.

I like the comment:
'Sleep is the real cost of social media.'

Are we mobile? Not yet. Is that an issue? Not yet.

Blog post about the use of the mobile web by Non-Profit organisations:

• Are we mobile? Not yet. Is that an issue? Not yet - Katya's Non-Profit Marketing Blog

AIDA (not the opera)

AIDA (Attention, Interest, Desire, Action) is a marketing tool to support a conversion, goal-based user journey, primarily on the web.

AIDA describes a common list of events that are very often undergone when a person is selling a product or service: