With Facebook Places launching in the US (http://www.facebook.com/video/video.php?v=10150257497405484) location based marketing is set to go mainstream and it will be interesting to see which brands capitalise on this in an engaging and useful way.
I think there will be lots of back lash for any brands seen to be 'stalking' consumers. The brands which will be most effective will be the ones to offer users an experience or something useful.
Arcade Fire have used street view and google maps to a great effect with this stunning music video. Just type in where you grew up and see it transported in to their new video...
http://thewildernessdowntown.com/
(View in Chrome for best view)
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