The Discipline of Content Strategy

We, the people who make websites, have been talking for fifteen years about user experience, information architecture, content management systems, coding, metadata, visual design, user research, and all the other disciplines that facilitate our users’ abilities to find and consume content.

Weirdly, though, we haven’t been talking about the meat of the matter. We haven’t been talking about the content itself.

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Strategic Content Management

"Trying to fix an organization’s content problems by installing a content management system (CMS) is like trying to save a marriage by booking a holiday. We know that a successful web project needs a content strategy—but when it comes to the CMS, we stop thinking strategically. Despite all the talk about user-centered design, we rarely consider the user experience of the editorial team—the people who implement the content strategy. We don’t design a CMS, we install it."

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Lifting Google rank using social conversations

Article from Econsultancy:

• Lifting Google rank using social conversations
• http://bit.ly/brVzeK

Really interesting article which demonstrates that good SEO isn’t just about links and words, it’s also about people and relationships.  (I sound like such a hippie).

JustGiving's digital strategist

Jiten, Bella and I went to see Johnathan Waddingham’s (JustGiving’s digital strategist) presentation at Internet World yesterday. He looked at ‘Charities and the art of digital storytelling’ and highlighted a range of charities’ social media successes - quite a few of which we should steal borrow!