A way to improve the digital knowledge throughout Macmillan?

As we start to think about how to improve the digital knowledge throughout Macmillan, this article has already coined a phrase for it.

Perhaps one thing to consider as a result is to target those in the organisation that are already 'digital natives' (in a bottom up appraoch) and use them as mentors/reverse mentors/advocates on our behalf as well as us evangelising ourselves...