BigMouth 2011 digital marketing predictions

Here are Big Mouth's predictions for 2011 - some interesting reading covering views on the imapct of HTML5, 'three-screen strategies' (your site being browsable via small mobile screens, laptop/PC screens and TV screens - a term I hadn't heard before, but like!)

I'm hoping Sarah Curds is right about the increased focus on usability, getting the basics right.

Nothing shocking in here that I can see, but the local focus is something we probably need to really think about?

.....

2011 promises to be a landmark one for the digital marketing industry, with the predicted arrival of a raft of legislative, technical and economic changes that look set to make a fundamental impact on the sector. This year’s predictions document, which for the first time includes input from the LBi team, details the challenges to look out for and is packed with insight as to what companies will need to do in 2011 to stay ahead of the competition.

You can download your free copy now - please feel free to circulate to your friends and colleagues. At bigmouthmedia we are always happy to encourage debate, so if you have any comments or questions on the predictions please either speak to your account team or send them through to predictions@bigmouthmedia.com